I was recently asked what was the best way to review your designs. Regardless if it is stake holders, subject matter experts, buyers or end-users, the process is pretty much the same. This is high-level. I hope you find it helpful: 1. Start by describing the top of the design and move to the bottom … Read more
Once you’re confident that you understand your various customers’ workflow and content, it’s time to develop the visual design—color scheme, fonts, iconography, branding, and all graphic elements. Work closely with the visual designer or visual design team to ensure that the visual design elements support the company’s brand and enhance the ease of use of … Read more
Emotions have a crucial role in our ability to understand the world. Studies have shown that an object that “pleases” us appears to be more effective. This is due to the affinity we feel for an object that appeals to us – an emotional connection. In his book Emotional Design, Dr. Donald Norman proposes a … Read more