You could say the basic principles of Design Thinking have always been around. It was these basic principles that early humans built tools and drew on cave walls. It required observation, experimentation and prototyping. Learning from each iteration and evolving the design and our evolution as a species. Just as is does today. In his … Read more
Inspired by Lean and Agile development theories, Lean UX focuses on the actual experience being designed, rather than deliverables (an updated edition came out this month). This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. It shares how to drive the design in … Read more
Usability evaluations assess the degree to which your website, application, product or service can be used by your customers, the efficiency of your solution and the overall delightfulness you deliver. These evaluations are to validate that the tasks are easy to complete. It is a test of the ease of use of your offering not … Read more
Earlier this year, the Nielsen Norman Group asked Agile practitioners at a UX conference to share tips that have contributed to the success of their Agile projects. They received 125 responses from professionals that worked in various-size companies and held different job responsibilities, ranging from UX designers and developers to product owners and project managers. Here are … Read more
IBM formalized the Joint Application Design process in 1974. In JAD, customers and end-users jointly define and design their solution with the solution provider that is developing and delivering it. It closes the gap in time and cost around understanding requirements early and throughout the application development lifecycle. In the JAD process, sessions are held … Read more
Ever visit a website or store or see a sign in a public space that you had no idea what the icon meant? There are a lot of reasons for that. One, of course is the ethnocentric aspect – we know what we know based on our prior experiences. So, if the image of the … Read more
A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure out whether I have a business?” You might do that from testing signups on landing pages or putting up price points and collecting payment information to helps assess the true … Read more
In his blog post Why Product Thinking is the next big thing in UX Design: Life’s too short to build something nobody wants… Nikkel Blaase shares: “When thinking of User Experience, we often think of a simple, beautiful, and easy to use feature-set of a product, that makes the user’s life easier. But as a … Read more
The other day I was helping a good friend and colleague with a “persona walkthrough.” A persona walkthrough is when you “walkthrough” your experience assuming the role of the persona. In this case, we were walking through an online experience. We started with a persona named Sally. Sally is a “Soccer Mom” – she is … Read more
We can only design great solutions for people when we have a deep and detailed knowledge of their needs. Each new generation of solutions improves based on market and customer feedback. But how do you do this? What is the process? There is a hierarchical structure of activities, tasks, actions, and operation to better understand customers’ interactions … Read more
User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is an approach that puts the user at the center of the design process and incorporates user concerns and advocacy from the beginning. User experience includes everything that the user can experience – the visual appearance, interactive … Read more
You all know my evangelism for iterative prototyping… Well, you can imagine my joy when I saw this month’s Harvard Business Review dedicated to “The Evolution of Design Thinking” and a great article by Tim Brown and Rodger Martin on “How to use design thinking to make great things actually happen.” According to the article, … Read more