Sean Van Tyne

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user experience

Customer Profiling

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online shopper

I once had a client that was rolling out their next generation behavioral targeting enterprise solution to their market and we needed to understand how the different market segments were going to use it… so we created customer profiles. We divided their customers into three categories: Those who used their solution strategically; those who used … Read more

Observing User behavior through System Logs

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We started looking at system logs as part of our user research process while I was Director of UX at Mitchell International in the early 2000’s (gee – that still feels weird to state). As usual, necessity was the mother of invention. We needed to find out about a particular user groups’ behavior for certain … Read more