Persona-driven Agile Development is a methodology that combines the human-centric focus of personas with the iterative and flexible nature of Agile methodologies. This approach helps ensure that the products being developed align closely with the needs and goals of the target customer by keeping them at the center of the development process. 1. Create Personas … Read more
According to a report by Fortune Business Insights, the global loyalty management market may expand significantly, increasing from $6.47 billion in 2023 to $28.65 billion by 2030. This represents a compound annual growth rate (CAGR) of 23.7% over the forecast period, which signifies that companies must ensure a better customer experience for their clients. “Customer … Read more
“There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. It’s a way of testing whether you’ve found a problem worth solving. A way to reduce risk and quickly test your biggest assumption. Instead of building an MVP identify your Riskiest Assumption and Test it.” – Rik Higham, … Read more
Apple and Amazon started as small companies – a few people in a garage. Steve Jobs, one of the co-founders of Apple and Jeff Bezos, the founder of Amazon, focused on delivering great experience from day one. They instilled this in their companies DNA and you can see it the results. Small companies can do … Read more