Personas Personas help you specify the context of use by identifying the people who will use your solution, what they will use it for, and under what conditions they will use it. They help you to create a point of view that is based on your target audiences’ needs and insights so you can see … Read more
Where customer journey maps define your customers – prospects through advocates – touch points with your brand, products and services; service blueprints define the the behind-the-scenes people, processes and technology that supports that journey. Where creating a customer journey maps requires you to “walk in the shoes” of your customer and see your organization through … Read more
UI is not UX Usability is not UX Design is not UX User experience encompasses all aspects of your end-user’s interaction with your company’s brand, products and services. To learn more about what User Experience is not and is, please join us at the UX Boot Camp for Product Managers in Tustin, California, … Read more
In the mid 1990’s there was a common believe of “build it and they will come” when it came to internet businesses. There were investments into anything that had a ‘dot com’ at the end of it because no one wanted to miss out on becoming a millionaire. After billions of dollars were invested with … Read more
We can only design great solutions for people when we have a deep and detailed knowledge of their needs. Each new generation of solutions improves based on market and customer feedback. But how do you do this? What is the process? There is a hierarchical structure of activities, tasks, actions, and operation to better understand customers’ interactions … Read more
User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is an approach that puts the user at the center of the design process and incorporates user concerns and advocacy from the beginning. User experience includes everything that the user can experience – the visual appearance, interactive … Read more
There is no industry standard for application response time1. How long someone is willing to wait is only relevant in the context of how important the task is to them. For example, how long someone is willing to wait to view their family’s online photo album versus how long they are willing to wait … Read more
You all know my evangelism for iterative prototyping… Well, you can imagine my joy when I saw this month’s Harvard Business Review dedicated to “The Evolution of Design Thinking” and a great article by Tim Brown and Rodger Martin on “How to use design thinking to make great things actually happen.” According to the article, … Read more
Experience design as a discipline runs the gambit from human factors to fine arts. We experience reality from a variety of senses. As experience designers, we map out the affect of each cue along our audiences’ journey with the five senses – sight, sound, touch, taste, smell – the more senses engage, the more memorable … Read more
So how do you make the complex simple? How do you accommodate a person’s first-time experience from their familiar routine from their advance experts needs? With progressive disclosure. Progressive disclosure is an interaction design technique to help maintain the focus of a person’s attention by reducing clutter, confusion, and cognitive load by presenting only the … Read more
A recent Nielsen Norman Group study found that organizations that have adopted an agile development process are more proficient in execution but some have abandon research and design best practices and degrade their customer experience. Unfortunately, the study found, that most organizations following the agile development process didn’t include research on a consistent basis, if … Read more
The Nielsen Norman Group has identified five types of e-commerce shoppers: Product-focused shoppers know exactly what they want. They only want to locate the product, confirm it’s the right one, and buy it. Some don’t even look at product descriptions at all – a quick look at the name and picture confirms that the product … Read more