“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower In the Agile Manifesto, it is stated that the value of Responding to Change Over Following a Plan. The Agile movement seeks alternatives to traditional project management like waterfall and traditional sequential development that cannot adapt quickly enough … Read more
Marty Cagan gave a talk on The Root Causes of Product Failure at productcamp la. Many things that he shared resonated with me. Here are few ideas about the big difference between how most product teams work and the best product teams work: The Product Team. If you want to make great products, the product … Read more
One of the best parts of the UX Boot Camps are the workshops – and the workbooks. There are several workshops throughout the day at a boot camp. The workshops are hands-on activities where we get to practice what we have just learned and apply it to our organization – all captured in the workbook. … Read more
A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure out whether I have a business?” You might do that from testing signups on landing pages or putting up price points and collecting payment information to helps assess the true … Read more
UI is not UX Usability is not UX Design is not UX User experience encompasses all aspects of your end-user’s interaction with your company’s brand, products and services. To learn more about what User Experience is not and is, please join us at the UX Boot Camp for Product Managers in Tustin, California, … Read more
In his blog post Why Product Thinking is the next big thing in UX Design: Life’s too short to build something nobody wants… Nikkel Blaase shares: “When thinking of User Experience, we often think of a simple, beautiful, and easy to use feature-set of a product, that makes the user’s life easier. But as a … Read more
Let me start with “What do Product Managers need to know about Product Management.” In 1931 at Proctor & Gamble, Neil McElroy wrote a memo that proposed the idea of a “brand man” — an employee to manage a specific product rather than serving a traditional business role. Other organizations adopted brand management and the … Read more
These annual ongoing studies share information that is meaningful to executives of product organizations in general and product executives in particular. Once the survey is complete, the data is shared with an independent statistician who conducts regression analysis. The result of this regression analysis are factors that are highly correlated with high performance on product … Read more
Forrester Research, research has shown that 70% of projects fail due to lack of user experience and every dollar invested in UX brings 100 dollars in return. So how do you ensure that your organization doesn’t fail at user experience and are spending your dollars wisely? Are you familiar with Balanced Scorecard? Balanced Scorecard is … Read more
“No purchase is void of emotion. Brands have spent millions attempting to connect positive feelings to a product… Increasingly, brands are striving to bring emotion beyond slogans and packaging and incorporate it into the entire customer experience.” according to Jason Wesbecher, CMO of Mattersight in a recent Huffington Post blog. As best-selling author and psychologist … Read more
I got a coupe of events coming up that I want to share: Emotional Connections Co-Merge Tuesday, November 10 5:30 – 6:30 pm. The talk will be Based on Jeof and my book, The Customer Experience Revolution, I will share how companies like Coke, Mini Cooper, Intuit and more develop deep emotional connection that create … Read more
ProductCamp SoCal is a free, user-driven, collaborative unconference for product managers, marketers and designers in Southern California. It is a one-day gathering of product professionals to share, present, network, learn, explore and discuss the latest trends and industry best practices. At ProductCamp So Cal you will: Discover best practices from many industries on state-of-the-art ways … Read more