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Tag: product management

The ProductCamp San Diego Experience, Small Tasks and Backup Plans

Posted in Business Strategy, Customer Experience, Experience Design, and Product

We held our first product camp in San Diego a couple weeks ago. It was a great event. I was impressed by the turnout and…

Brand Asset Valuator

Posted in Brand, Brand Experience, Business Strategy, and Customer Experience

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV…

Design Thinking Enhances Culture, Speed, Efficiency, Customer Experience and Profitability

Posted in Business Strategy, Customer Experience, and Design Thinking

A recent Forrester Total Economic Impact Study found that Design Thinking practiced across diverse portfolios of products and services helped clients reduce costs, increase speed,…

A Win-Win Relationship with Product and Experience Design

Posted in Experience Design, and Product

In a small organization, one person may be responsible for the success of the product and the experience design. But even in some of the…

UX Maturity Model and Strategy Scorecard

Posted in Agile, Customer Experience, and Experience Design

Your products and services are delivering an experience to your customers regardless if you are consciously managing them. A good experience delights customers and generates…

Designing Experiences with Lean Principles

Posted in Agile, and Experience Design

The term “Lean” was first coined by John Krafcik in his 1988 article, “Triumph of the Lean Production System” based on his experience as a…

Building the Right Thing, Building it Right, Building it Fast

Posted in Agile, Business Strategy, Innovation, and Technology

Markets are changing faster than ever. We are living Moore’s Law. In 1965, Intel co-founder, Gordon Moore, noticed that the number of transistors per square…

Before You Write Your Requirements, Create a Prototype

Posted in Agile, Design Thinking, Experience Design, and Technology

Prototype your ideas before you develop them. Use prototypes to solicit feedbacks from subject matter experts to ensure you are solving the right problem, to…

Crafting Experiences for The Enterprise

Posted in Agile, Customer Experience, Experience Design, and Technology

In 2007, I wrote an article for Pragmatic Marketer magazine entitled “Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software.”…

User Story Maps

Posted in Agile, and Product

User story maps are a holistic view of your product backlog. Focus on the target outcomes and identifying the best way to ‘slice’ your MVP.…

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