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Tag: product development

Empathy to Innovation

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Experience Design, and Innovation

Empathy is the tool that we use to gain understanding. Understanding leads to insights. Insight is what informs experiments. Experimentation results in innovation. Empathy is…

Research, Testing and Design

Posted in Design, Design Thinking, and Experience Design

As previously discussed, Design Thinking means thinking like a designer. It is not so much a process but a mindset. There is a process that…

Design Thinking Enhances Culture, Speed, Efficiency, Customer Experience and Profitability

Posted in Business Strategy, Customer Experience, and Design Thinking

A recent Forrester Total Economic Impact Study found that Design Thinking practiced across diverse portfolios of products and services helped clients reduce costs, increase speed,…

A Win-Win Relationship with Product and Experience Design

Posted in Experience Design, and Product

In a small organization, one person may be responsible for the success of the product and the experience design. But even in some of the…

Design Thinking, Lean and Agile Better Defining Customer Problems and Solutions

Posted in Agile, Customer Experience, Design Thinking, and Experience Design

In today’s experience economy, successful companies don’t stand out because of their efficient production or their better engineering. It is their dedication to understanding their…

2017 Designer to Developer Ratios Trends

Posted in Customer Experience, Design Thinking, Experience Design, and Technology

One of the questions that I get all the time is “What is the best Designer to Developer ratio?” As you can imagine, this can…

How to Get from Information to Meaning: From Data to Journey Maps

Posted in Customer Experience, Customer Insights, and Data Science

From the article,”To Understand Consumer Data, Think Like an Anthropologist” in From Data to Action: a Harvard Business Review Insight Center Report, Susan Fournier and Bob…

Human-Centered Design, Design Thinking and Design Making

Posted in Design Thinking, Experience Design, Innovation, and Uncategorized

Human-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of the problem-solving process by…

Designing Experiences with Lean Principles

Posted in Agile, and Experience Design

The term “Lean” was first coined by John Krafcik in his 1988 article, “Triumph of the Lean Production System” based on his experience as a…

Building the Right Thing, Building it Right, Building it Fast

Posted in Agile, Business Strategy, Innovation, and Technology

Markets are changing faster than ever. We are living Moore’s Law. In 1965, Intel co-founder, Gordon Moore, noticed that the number of transistors per square…

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