Skinit was ranked #25 by Forbes in 2011 as a Most Promising Company. They make personalized adhesive logos and other artwork for consumers to stick onto cell phones, laptops, digital cameras and other electronic gadgets with distribution partners that include Hewlett-Packard and Microsoft and works with sports teams and entertainment firms like Disney to … Read more
Did you get a chance to catch me on Real Talk San Diego1700 AM Friday, December 3 from 11 to 12? If not or if you want to hear it again, you can download the podcast here: https://soundcloud.com/realtalksandiego/sean-van-tyne-12-04-15 It was a fun and lively discussion. We discussed how User Experience encompasses all aspects of your … Read more
User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is an approach that puts the user at the center of the design process and incorporates user concerns and advocacy from the beginning. User experience includes everything that the user can experience – the visual appearance, interactive … Read more
There is no industry standard for application response time1. How long someone is willing to wait is only relevant in the context of how important the task is to them. For example, how long someone is willing to wait to view their family’s online photo album versus how long they are willing to wait … Read more
In a Think with Google I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey blog, they shared five tips to win micro-moments. I supplemented them with further information that should help you execute: Identify your consumers’ I-want-to-buy moments. Talk to them—in stores, through surveys, in focus groups and forums—to figure out when and how they’re … Read more
“No purchase is void of emotion. Brands have spent millions attempting to connect positive feelings to a product… Increasingly, brands are striving to bring emotion beyond slogans and packaging and incorporate it into the entire customer experience.” according to Jason Wesbecher, CMO of Mattersight in a recent Huffington Post blog. As best-selling author and psychologist … Read more
I got a coupe of events coming up that I want to share: Emotional Connections Co-Merge Tuesday, November 10 5:30 – 6:30 pm. The talk will be Based on Jeof and my book, The Customer Experience Revolution, I will share how companies like Coke, Mini Cooper, Intuit and more develop deep emotional connection that create … Read more
There is more research that shows organizations that involve user experience professionals early and often in the product lifecycle have superior results. According to The Study of Product Performance Teams 2015: “The importance of user experience to an organization’s products grows each year… Our 2015 data reveals that when user experience professionals are actively involved … Read more
ProductCamp SoCal is a free, user-driven, collaborative unconference for product managers, marketers and designers in Southern California. It is a one-day gathering of product professionals to share, present, network, learn, explore and discuss the latest trends and industry best practices. At ProductCamp So Cal you will: Discover best practices from many industries on state-of-the-art ways … Read more
In The Business Book, they state that “Creativity involves the generating of ideas, alternatives, or possibilities, and the consideration of situations or problems in novel ways.” They define creativity as “Builds a structure or pattern from diverse elements. Put parts together to form a whole, with emphasis on creating a new meaning or structure.” “Creating” … Read more
In Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company, Kevin Cope, puts People at the center of his 5 Key Drivers: “People make the decisions, supply the financial resources, buy the products, provide the labor and services, and otherwise create and contribute everything else about a business. They drive cash, … Read more
In order to be a top brand, companies need to build a Design Thinking culture that supports world-class innovation. Many organizations are focused on operational efficiency that does not have room for the design-thinking’s explorative and iterative process where mistakes must be made for innovation to occur. According to a recent article in HBR, How … Read more