Marty Cagan gave a talk on The Root Causes of Product Failure at productcamp la. Many things that he shared resonated with me. Here are few ideas about the big difference between how most product teams work and the best product teams work: The Product Team. If you want to make great products, the product … Read more
Personas Personas help you specify the context of use by identifying the people who will use your solution, what they will use it for, and under what conditions they will use it. They help you to create a point of view that is based on your target audiences’ needs and insights so you can see … Read more
From think with Google, Mobile App Development: How to Create a Useful App: “Our user-centric thinking guided us even as we began developing our app, and taught us how true innovation happens when usability informs technology. This—along with a deep dive into the principles of mobile app design—helped us take the right steps to design and … Read more
Value-Driven Design is a process where the design choices are made to maximize system value rather than to meet performance requirements. Value-Driven Design grew from a collaboration of three Technical Committees of the American Institute for Aeronautics and Astronautics (AIAA): the Economics Technical Committee, the Systems Engineering Technical Committee, and the Multidisciplinary Optimization Technical Committee. … Read more
There is a world of techniques, methods and process that generate ideas (creativity) and convert those ideas into reality (innovation). They are “tools in a tool box” with each having its strength and weakness for solving a variety of problems. Mycoted provides a wiki of creative and innovative techniques that breaks these down into five … Read more
One of the best parts of the UX Boot Camps are the workshops – and the workbooks. There are several workshops throughout the day at a boot camp. The workshops are hands-on activities where we get to practice what we have just learned and apply it to our organization – all captured in the workbook. … Read more
A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure out whether I have a business?” You might do that from testing signups on landing pages or putting up price points and collecting payment information to helps assess the true … Read more
UI is not UX Usability is not UX Design is not UX User experience encompasses all aspects of your end-user’s interaction with your company’s brand, products and services. To learn more about what User Experience is not and is, please join us at the UX Boot Camp for Product Managers in Tustin, California, … Read more
In his blog post Why Product Thinking is the next big thing in UX Design: Life’s too short to build something nobody wants… Nikkel Blaase shares: “When thinking of User Experience, we often think of a simple, beautiful, and easy to use feature-set of a product, that makes the user’s life easier. But as a … Read more
When designing experiences – regardless if it is for a place or event or product or service – you think about how it will be experienced across the five senses: sight, sound, touch, taste and smell. All of these are important but what about the sixth sense? I don’t mean extrasensory perception or ESP but … Read more
Here is what you can expect at the UX Boot Camp for Entrepreneurs this Saturday, January 23 at PIRCH headquarter (9620 Towne Centre Drive, Suite 100 San Diego, Ca 92121): 08:00 AM – 09:00 AM: registration, continental breakfast, a little networking… 09:00 AM – 12:00 PM: presentations, hands-on activities, and a little fun 12:00 PM … Read more
We can only design great solutions for people when we have a deep and detailed knowledge of their needs. Each new generation of solutions improves based on market and customer feedback. But how do you do this? What is the process? There is a hierarchical structure of activities, tasks, actions, and operation to better understand customers’ interactions … Read more