Go-To-Market Strategy

Go To Market Strategy

Get smart about your go-to-market strategy. Pick the right customers and position your brand to win will help your organization gain profitable market share without overspending in the process: All this comes together to create the context behind crafting your go-to-market strategy to identify which market slices you will pursue, the right customers to target, … Read more

Test Your Riskiest Assumptions First

How do you know you’re making the right bets with your ideas? Which bets do your ideas hinge on? These are our riskiest assumptions. They need to be tested before you spend your valuable time and money. With the ‘problem’ in mind, map out the customer journey to identify the riskiest assumption. Armed with a … Read more

MVP is Not Simply a Release

A common misconception is that a Minimum Viable Product (MVP) consists of the minimum set of features deemed necessary for a working software product, with the goal of bringing it to market quickly. This is incorrect as there is an over-emphasis on speedy delivery and time to market, as opposed to focusing on customer and … Read more

Increase Quality and Time to Market with Rapid Prototyping

memorable experiences

Markets are changing faster than ever. Driven by expediential changes in technology, customers want more personalized experiences and they want it now. How do you keep up with the ever-changing market landscape and deliver high-quality products and services? No matter how deep our up-front understanding is of our market, we really cannot predict our customers’ … Read more

Brand Asset Valuator

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV measures a brand under the two broad categories: Brand Vitality and Brand Stature. Brand Vitality refers to the growth potential of the brand. Brand Vitality is sub-divided into Differentiation and … Read more

Customer Journey Map Metrics

Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story from when a prospective customer first heard about you, through first contact and into a (hopefully) long-term relationship. Customer journey maps are a tool for your organization to measure customer … Read more

Ethnographic Research is the Key to Really Understanding Your Customers’ Needs

Ethnography is the branch of anthropology that involves trying to understand how people live their lives. Unlike traditional market researchers, who ask specific, highly practical questions, anthropological researchers visit consumers in their homes or offices to observe and listen in a non directed way. In the HBR article, Ethnographic Research: A Key to Strategy, Ken … Read more

Five Tips for Non Directed Interview

Interviews are one of the basic methods of requirements gathering, usability testing, and task analysis. In order to remove our personal biases, expectations and opinions from the questions asked, one of the questioning technique is non directed interview, sometimes called unstructured interview. Mike Kuniavsky, author and a twenty-year veteran of digital product development shares in … Read more

Customer Obsession Metrics

We are now living in the ‘Age of the Customer’ where the pace of technologic advancement and customer empowerment continues to disrupt today’s business models. The key to competitive survival is data and insights-driven customer obsession. Customer obsession means constantly listening to customers and continuously testing, enhancing, and personalizing the customer experience. According to The … Read more

Big Data Insights Improve Customer Journeys and the Bottom Line

Is big data enough? Aggregate numbers can tell you a lot, but they say very little about how individual customers are thinking and talking about your products. In the article, Don’t Let Data Paralysis Stand Between You and Your Customers, From Data to Action: a Harvard Business Review Insight Center Report, Harald Fanderl shares that: … Read more

Meet Your Brand Promise by Involving Your Customers Early and Often

It is crucial to ensure that your products and services meets the needs and capabilities of your customers, particularly in terms of the experience you deliver meets your brand promise. Today’s rapidly changing markets requires a more lean and agile approach towards understanding your target audience earlier and reviewing your designs more often with them … Read more

Kano Model

A product or service feature will drift over time from a delightful innovation to a basic need. The drift is driven by customer expectations and by the level of performance from competing products. For example mobile phone batteries were originally large and bulky with only a few hours of charge. Over time we have come … Read more