Five Design Principles to Make a Great Customer Experience from Citrix

Citrix Design team put out this great video, Why Design Matters to Me – Using Design to Make a Difference, where they explain five design principles to craft the total experience that your customer has with your company: Make it Simple by reducing the amount of information that people have to deal with and create … Read more

At the Heart of Experience Design are the Designers and Testing

If you are designing experiences for services then you will need service designers. If it is a space or counter experience then it may include training, architecture, interior design, display design, wayfinding and more. If you are designing experience for a product and that product is a device then you may include industrial designers and … Read more

Wayfinding and Customer Experience

Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place. Historically, wayfinding refers to the techniques used by travelers over land and sea to find relatively unmarked and often mislabeled routes. Urban planners borrowed the term in the 1960s, where they defined wayfinding as … Read more

Color in Culture

I have had a fascination with color and culture for most of my life. From color theory to ethnography, it is all so interesting! And important when you are designing anything for people! They are both complex and the intersection can be integrate. Here is one of the best data visualizations that I have ever seen on this. … Read more

Order is Everything when Designing Experiences

When iteratively designing and evaluating experiences, the order in which you do this is very important. It starts with content – you must have the content to design the information architecture. I remember learning this lesson when, at one company, Marketing was looking for our Art Director to start creating comps for our next generation … Read more

Measure the Design

Validate that customers’ needs are met and tasks are easy to do. Putting your solution in context for your customers and users, is a key to validating that the solution meets their needs and is easy to use. You need to work with people who fit the profile of your target customers and conduct design … Read more

Develop the Visual and Interaction Design in Context of Your Customers’ Workflow

Once you’re confident that you understand your various customers’ workflow and content, it’s time to develop the visual design—color scheme, fonts, iconography, branding, and all graphic elements. Work closely with the visual designer or visual design team to ensure that the visual design elements support the company’s brand and enhance the ease of use of … Read more

Define the Customers’ Workflow and Users’ Tasks

To design user experiences that are easy to use for your customers and users, become familiar with the customers’ workflows and the users’ tasks. When conducting your research, establish a list of users by companies, departments, and roles. The company contact is usually the “customer” and the department contact is usually a manager. In enterprise … Read more

Develops Prototypes to Validate Activities, Tasks, and Actions meet Your Customers’ Needs

Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Product Design develops prototypes to elicit customer feedback to validate the solutions activities, tasks, and actions meet their needs. Wireframes are a quick and easy way to prototype a design for feedback. Wireframes are a … Read more

Behavioral Targeting

Behavioral targeting helps deliver content to users (target) who are most likely interested (based on their behavior). Behavioral targeting uses information collected on an individual’s navigation, such as the pages they have visited or the searches they have made, to select which content to display to that individual. It can include many factors like geography, … Read more