Validate Your User Experience Designs with Your Customers and Users

When validating your new idea to the market, educate your customers so they can put your solution in a new context. This paradigm shift for the customer may not come easy and they may not immediately understand the value of your solution—especially if you can’t put it in context for them. Being able to put … Read more

Define the Customers’ Workflow and Users’ Tasks

To design user experiences that are easy to use for your customers and users, become familiar with the customers’ workflows and the users’ tasks. When conducting your research, establish a list of users by companies, departments, and roles. The company contact is usually the “customer” and the department contact is usually a manager. In enterprise … Read more

Product Management and Design: Writing Requirements and Validating Solutions

Product Management writes requirements that identify the problems in the marketplace and quantifies opportunities for their solutions. Product Design assists Product Management in validating the solutions. Information Architects or Usability Specialists develop, conduct, and analyze surveys, interviews, and/or observations. The data from these studies helps identify problems and opportunities that are realized in the requirements. … Read more

Product Management and Design: Identify Problems and Quantify Opportunities

Product Management identifies problems in the marketplace, conducts analysis, and quantifies opportunities for solutions to the problems. Product Management develops a better understanding of the market, customers, and the customers’ end-users, to create Buyer and User Personas. Personas are a stand-in for a unique group of people who share common goals. They are fictional representatives—archetypes … Read more

Develop Visual Designs that Support the Brand and Enhance the Ease of Use

Once you’re confident you understand various customers’ workflow, activities, and tasks, it’s time to develop visual design—color scheme, fonts, iconography, branding, and all graphic elements. Visual designers develop the visual design elements that support the company’s brand and enhance the ease of task completion and efficiency. Medium-fidelity prototypes are developed based on wireframes and visual … Read more

Develops Prototypes to Validate Activities, Tasks, and Actions meet Your Customers’ Needs

Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Product Design develops prototypes to elicit customer feedback to validate the solutions activities, tasks, and actions meet their needs. Wireframes are a quick and easy way to prototype a design for feedback. Wireframes are a … Read more

Activity Diagrams and Task Analysis

Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Activity diagrams divide the activities into tasks needed to complete the user’s objective. A task is a unit of work. The task itself may be a single step in the process or multiple steps or … Read more

Understanding Customer Activities

Dr. Donald Norman has suggested a hierarchical structure of activities, tasks, actions, and operations to better understand our customers’ interactions with solutions. In this model, activities are comprised of tasks, which are comprised of actions, and actions are made up of operations. This “activity centered” philosophy is focused on the activity—not the person.  If a … Read more

Customer Experience Management

Customer Experience Management (CEM) is a strategy that focuses organizations around the needs of their customers. Moving customers from satisfied to loyal to advocate. As brands become increasingly commoditized, companies look to CEM to maintain their competitive advantage. CEM solutions integrate external and internal customer interactions to create a unified, consistent, end-to-end customer experiences. By … Read more