Gen AI Replaces Dad

I was in a meeting and got a text from my daughter that she needed help with writing a challenging correspondence. I texted her back that I would call her when it was done. When I called her back, she used a Gen AI tool to write the correspondence and was impressed with how easy … Read more

How to Write a Good Gen AI Prompt

Generative artificial intelligence (Gen AI) “tools” – like OpenAI ChatGPT, Google Gemini, or Backplain – have made it easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. To use these to their fullest potential comes down to the prompt — the questions and statements — … Read more

How B2B Winners Keep Growing

“The B2B landscape is undergoing significant transformation. Fueled by rapid integration of digital technologies, sellers continue to invest, innovate, and experiment with how they present their offerings. Their B2B customers are shifting toward consumer-like purchasing behavior. They’re also demanding a much more sophisticated buying experience and are willing to walk away if they don’t get … Read more