A mission statement is a written declaration of an organization’s core purpose. Properly crafted mission statements: serve as filters to separate what is important from what is not clearly state which markets will be served and how communicate a sense of intended direction to the entire organization A mission is different from a vision – … Read more
Over the years, I have developed my share of Design vision, missions, goals and strategies. Early in my career, I developed the teams from scratch but now it is more about helping existing teams level up. At the core of any good team, is a clearly understood vision. As I have stated many times over … Read more
The Four Stages of Learning suggests that individuals are initially unaware of how little they know, or unconscious of their incompetence – we don’t know what we don’t know. As we recognize our incompetence, we consciously acquire knowledge (we know what we don’t know). When we are consciously using knowledge then we know what we … Read more
Your products and services are delivering an experience to your customers regardless if you are consciously managing them. A good experience delights customers and generates a steady revenue stream while a poor experience sends customers to the competition and can be the demise of an organization. Savvy organizations understand their experience design maturity, invest in … Read more
I have grown several UX departments from little or nothing to global highly efficient and effective teams. In every case, it was the same – we had to prove ourselves to the decision makers that we were worth investing in. We needed to get a “seat at the table” with the executives team that determined … Read more
Human-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of the problem-solving process by observing the problems within context, brainstorming, conceptualizing, developing, and implementing a solution. It is the process that innovators like Apple and IDEO follow. In this process, you first need to clearly define the problem then … Read more
Markets are changing faster than ever. We are living Moore’s Law. In 1965, Intel co-founder, Gordon Moore, noticed that the number of transistors per square inch on integrated circuits had doubled every year since their invention. Moore predicted that this trend will continue into the foreseeable future. Although the pace has slowed (the number of … Read more
A product or service feature will drift over time from a delightful innovation to a basic need. The drift is driven by customer expectations and by the level of performance from competing products. For example mobile phone batteries were originally large and bulky with only a few hours of charge. Over time we have come … Read more
In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer enough and all businesses must orchestrate memorable events for their customers. Joe Pine, shares in this video how in this new economy we are in that products are now props … Read more
Full disclosure, I love Aha! Product Management road-mapping software and have introduced it to several companies. When I saw this post by Brian de Haaff, Aha! Founder and CEO, I had to share it. Here’s what Brian shares on how to create a brilliant product roadmap: Define your strategy. What is the market potential, and … Read more
IDEO has been leading the charge on an innovation model built around Design Thinking. In this model, there are three key perspectives: Viability. Is it viable. Does it have a reasonable chance of succeeding? Is it capable of producing a profit or achieving your goal? Feasibility. Is it feasible. Does the technology exist or can … Read more
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill In today’s dynamic markets, teams must be curious, optimistic and thoughtful. Curious to explore new trends and new ideas. Optimistic to keep motivated and motivate others. And thoughtful to have empathy for the people that you … Read more