AI Tools in Experience Design

AI tools are rapidly changing the experience design (XD) landscape, offering assistance at every stage of the process – optimizing workflows, providing insights, and automating repetitive tasks. Here’s a breakdown of how AI is being integrated into each step of the XD process: Research and Discovery Ideation and Conceptualization Design and Prototyping Testing, Validation, and … Read more

AI-Driven UX in Agile Development

AI-driven User Experience in an Agile development environment is an innovative approach that combines artificial intelligence (AI) technologies with human-centered design principles and iterative development methodologies. It enhances efficiency, improve decision-making, and personalize customer experiences by leveraging AI’s capabilities to automate tasks, analyze data, and generate insights, ultimately leading to faster iterations and better product development. Here’s how: AI in … Read more

What is Your AI Strategy Plan?

Creating a comprehensive AI strategy plan involves several key steps to ensure alignment with business goals, effective implementation, and long-term success. A good AI strategy plan is a roadmap that guides an organization in leveraging artificial intelligence to achieve its business objectives. It should be comprehensive, adaptable, and aligned with the overall business strategy. Here’s a breakdown … Read more

Artificial Intelligence Enhancing the Customer Experience 

Artificial intelligence (AI) is significantly enhancing the customer experience (CX) across various industries in several ways: Personalized Experiences Visual Search and Recognition: AI-powered visual search allows customers to find products using images instead of text. It enhances the shopping experience, especially in fashion and home decor industries. Augmented Reality and Virtual Reality: In retail and tourism, AI-enhanced AR and VR experiences allow customers to … Read more

Managing the Visible and Invisible AI in the Customer Experience Journey

Delivering a high-quality customer experience on a consistent basis converts customers into enthusiastic brand advocates – people who genuinely want to tell their friends and colleagues about the experience your products and/or services deliver. And they might even post on their social media platforms, which is incredibly strong (and essentially free) marketing – boosting levels of … Read more

Gen AI Replaces Dad

I was in a meeting and got a text from my daughter that she needed help with writing a challenging correspondence. I texted her back that I would call her when it was done. When I called her back, she used a Gen AI tool to write the correspondence and was impressed with how easy … Read more

Gen AI Prompt Assistance Experience Design Guide

Generative Artificial Intelligence (Gen AI) refers to a class of artificial intelligence that leverages deep neural networks to generate content autonomously. AI prompts refer to the intelligent cues or suggestions provided by machine learning algorithms to guide users through a specific process or help them make informed decisions.  AI prompts can go beyond reactive suggestions … Read more

Multivariate Testing 

Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified.  The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations.  It’s more complex than A/B testing, which tests only one variable at a time. How it Works Types of Multivariate … Read more

How to Write a Good Gen AI Prompt

Generative artificial intelligence (Gen AI) “tools” – like OpenAI ChatGPT, Google Gemini, or Backplain – have made it easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. To use these to their fullest potential comes down to the prompt — the questions and statements — … Read more

(Most) Everything Can Be Done Better with AI 

Artificial Intelligence (AI) can enhance a wide range of activities and processes by improving efficiency, accuracy, and decision-making. Here’s a breakdown of how AI can contribute across various domains: Sustainability    – Energy: AI can optimize energy consumption in homes, businesses, and cities by analyzing usage patterns and automating energy-efficient adjustments.    – Agriculture: AI can monitor crop health, forecast weather … Read more