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The crucial business shift from a product-centric model, which prioritizes internal offerings, to a customer-centric approach, which focuses on meeting customer needs and enhancing their experiences. This transition promises benefits like improved customer loyalty and profitability. Key strategies for this change include fostering a company-wide understanding of customer-centricity, initiating small-scale pilot programs, establishing governance, and consistently focusing on achieving business goals through improved customer journeys. Ultimately, becoming customer-centric is presented as an ongoing process vital for sustained relevance and success.