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Sean Van Tyne Posts

Winning in the Marketplace with Usability Testing

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Once you have validated that your product’s overall workflow meets customer and user needs, do usability testing to evaluate individual tasks to ensure they are…

Reviewing Designs with Your Customers is the Key to Designing Easy-to-use Solutions

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Developing prototypes and reviewing them with target customers and users is key to designing easy-to-use solutions. You must spend some time validating workflow, navigation, information…

Winning in the Marketplace with User Experience Design

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During User Experience (UX) design, develop diagrams of various users’ workflows, noting where they are similar or different. Next, based on your findings, group your…

Winning in the Marketplace with Market and User Research

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The first step in developing solutions that are easy to use is understanding customer and user needs within the context of the market and existing…

How Much User Experience Effort Does It Take for Large Versus Small-to-Medium Companies

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Many large technology companies like Apple have invested heavily in user experience for many years. Successful companies have well-established UX departments and have set the…

Winning in the Marketplace: How Much User Experience Effort Does It Take?

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User experience encompasses all aspects of users’ interactions with a company, its services, and its products. Prioritizing user advocacy from the beginning of a product…

Support Corporate Strategy Through Customer Experience Design

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Only with a thorough understanding of your customers’ and users’ needs can you design easy-to-use enterprise software solutions. Early research and validation of those needs…

Conduct Usability Evaluations to Ensure Your Solution is Easy to Use

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Once you have validated the workflow meets the customer and user needs, evaluate the tasks to ensure that they are easy to complete. Usability evaluation…

Develop the Visual and Interaction Design in Context of Your Customers’ Workflow

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Once you’re confident that you understand your various customers’ workflow and content, it’s time to develop the visual design—color scheme, fonts, iconography, branding, and all…

Validate Your User Experience Designs with Your Customers and Users

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When validating your new idea to the market, educate your customers so they can put your solution in a new context. This paradigm shift for…

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