Skip to content

Sean Van Tyne Posts

Skinit Customizer Increases Conversion by 350%

Posted in Customer Experience, and User Experience Study

Overview Skinit is the global leader in consumer electronic device personalization. In 2007 Skinit was preparing to enhance the previously successful Photo Uploader, a web-based…

Beyond SEO: Case Study

Posted in articles

In pursuit of new business, a small consulting firm was frequently asked if they had a website. Based on the demand-side information and needs of…

Measure the Design

Posted in articles, and Uncategorized

Validate that customers’ needs are met and tasks are easy to do. Putting your solution in context for your customers and users, is a key…

Beyond SEO: Develop the User Experience

Posted in articles, and Uncategorized

The user experience encompasses all aspects of a visitor’s interaction with the company’s services, products, and website. It is critical to the company’s success to…

Beyond SEO: Develop Your Website Business Mission

Posted in articles, and Uncategorized

Develop a specific mission for your website—before investing the technical and creative talent, time, and money in the build. Here are some examples of actual…

Beyond SEO: Specify the Business Purpose

Posted in articles, and Uncategorized

When you know the problem your site helps you solve, the content better addresses the needs of prospects and customers in the market. This “two-way…

Beyond SEO: Understand the Market

Posted in articles

The way the website communicates what the company does for the prospect or customer is more important than what your company actually does. Do not…

Beyond SEO: Four Steps to Optimize Website Business Performance and Customer Experience

Posted in articles, and Uncategorized

In recent years, many executives frustrated with their websites have been told that investing in search engine optimization (SEO) should be their next step in…

Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth

Posted in articles, and Uncategorized

Businesses frequently want an evaluation of their websites—mostly to know how they compare to the competition. Based on our experience, most businesses are disappointed with…

How Much User Experience Effort by Types of Release

Posted in articles, and Uncategorized

The level of user experience effort that is practical for a given release depends, to some extent, on the type of release—that is, whether it…

%d bloggers like this: