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Sean Van Tyne Posts

Increase Quality and Time to Market with Rapid Prototyping

Posted in Agile, Business Strategy, Customer Experience, Design, Design Thinking, Experience Design, Innovation, and Technology

Markets are changing faster than ever. Driven by expediential changes in technology, customers want more personalized experiences and they want it now. How do you…

Agile Develop Success, Sprints, Planning and User Experience

Posted in Agile, Books, Business Strategy, and Experience Design

In Agile Development, a “sprint” is one iteration of a continuous development cycle. Within a sprint, planned amount of work has to be completed by…

The ProductCamp San Diego Experience, Small Tasks and Backup Plans

Posted in Business Strategy, Customer Experience, Experience Design, and Product

We held our first product camp in San Diego a couple weeks ago. It was a great event. I was impressed by the turnout and…

Brand Asset Valuator

Posted in Brand, Brand Experience, Business Strategy, and Customer Experience

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV…

Technologies That Could Soon Enhance You in Body and Mind

Posted in AI, Customer Experience, Experience Design, Innovation, Medical Devices and Technology, and Technology

Here comes the future! Are you ready for augmented vision, brain-computer interface and the end of personal computers and smartphones? From Elise Bohan, 10 Human…

Customer Journey Map Metrics

Posted in Brand, Brand Experience, Business Strategy, Customer Experience, and Customer Insights

Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story…

Self-Transcendence, Maslow’s Hierarchy of Needs and the Experience Economy

Posted in Customer Experience, and Experience Design

Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs was first proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological…

Expert Reviews are Good… But Not as Good as Talking to Your Customers

Posted in Uncategorized

I was recently working with a client developing an online resource center for educators. First, we assess their business needs for this project and developed…

Information Architecture

Posted in Architecture, and Experience Design

Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way.  The goal is to help users find information and…

An Experience is More Than What it Looks Like

Posted in Brand Experience, Customer Experience, Design, and Experience Design

Visual appearance is important. Studies have shown that if your product appears professional, customers are more likely to fault themselves for usability issues versus the…

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