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Category: UX and Analytics

Measure What Matters in Experience Design

Posted in Analytics, Experience Design, and UX and Analytics

“Do not solve the problem that’s asked of you. It’s almost always the wrong problem.” – Don Norman Designers have often been told to focus…

UX Design Creating Transparency and Trust for Machine Learning

Posted in AI, Analytics, Business Strategy, Data Science, Design Thinking, Innovation, Uncategorized, and UX and Analytics

How we make machine learning transparent to our customers is one of the great design challenges of our time—and a very necessary one. Machine learning…

Human-Human Interaction is Still a Thing

Posted in Service Design, Technology, and UX and Analytics

I have two assumptions: our dependency on technology is only going to increase; and the need for that technology to be ubiquitous or invisible will…

Experience Design, Machine Learning and the Platinum Rule

Posted in Analytics, Experience Design, UX and Analytics, and Voice of the Custostomer

The Golden Rule or law of reciprocity is the principle of treating others as one would wish to be treated. It is a maxim of altruism seen in many religions and cultures. Simply…

Design and Data Science: Creating Meaningful Experiences in the Machine Learning Era

Posted in Analytics, Design, Design Thinking, Experience Design, Technology, and UX and Analytics

With the advance of machine learning and “artificial intelligence” (AI), it has become the responsibility of both designers and data scientists to understand how to…

The Partnership Between Designers and Data Scientists

Posted in Analytics, Experience Design, Technology, and UX and Analytics

From Experience Design in the Machine Learning Era, Fabien Girardin shares that with a behavioral data-driven experiences, we exploit thick data, the qualitative information that provides insights…

The New Relation Between Humans and Machines

Posted in Analytics, Customer Experience, Experience Design, Innovation, Technology, and UX and Analytics

“The experiences powered by machine learning are not linear or based on static business and design rules. They evolve according to human behaviors with constantly…

Data Visualizations: Storytelling and Persuasion

Posted in Analytics, and UX and Analytics

In Data Visualization: Your Secret Weapon in Storytelling and Persuasion, Adam Singer, Analytics Advocate at Google shares: “In a world increasingly saturated with data and…

Agile UX Remote Usability Testing

Posted in Agile, Analytics, Customer Experience, Experience Design, and UX and Analytics

Usability evaluations assess the degree to which your website, application, product or service can be used by your customers, the efficiency of your solution and…

Analytics to drive your Website’s Experience

Posted in Analytics, Customer Experience, Customer Insights, Design, Experience Design, and UX and Analytics

In Nielsen Norman Group blog, Five Essential Analytics Reports for UX Strategists, Jennifer Cardello describes how analytics inform UX goals, strategies, and concepts. These are…

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