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Listening is the Willingness to Change

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Listening is one of the most powerful things we can do.  It is also very challenging.  It seems strange that it is difficult. But it is……

Culture Eats Strategy for Breakfast: Tips for Developing Talent in Your Organization

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Legend has it that the late management guru, Peter Drucker, said: “Culture eats strategy for breakfast.” It doesn’t appear in any of his 39 books,…

Tree Testing

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Tree testing is a usability technique for evaluating the findability of topics. A tree test evaluates a hierarchical category structure or tree. Tree testing is done…

Expert Reviews are Good… But Not as Good as Talking to Your Customers

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I was recently working with a client developing an online resource center for educators. First, we assess their business needs for this project and developed…

What are the Top 5 Behaviors of Design-Driven Organizations and Why Do They Matter?

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This article first appeared in LinkedIn November 14, 2017. Written by one of my heroes, Tim Brown, CEO at IDEO: Some of today’s most successful companies—Airbnb,…

Human-Centered Design, Design Thinking and Design Making

Posted in Design Thinking, Experience Design, Innovation, and Uncategorized

Human-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of the problem-solving process by…

Form Design Best Practices and Guidelines

Posted in Design, Experience Design, Technology, and Uncategorized

Every day, we fill out forms. At the office to get our work done and at home to take care of our domestic needs. Forms…

User Experience Manifesto

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Based on the Agile Manifesto, I would like UX to have its own manifesto. Here is my first draft (below)… I would appreciate feedback. Human-Centered…

Minimum Viable Product

Posted in Business Strategy, Design, Design Thinking, Innovation, Product, and Uncategorized

A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure…

SoCal UX Camp 2015 – Another Success

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This year’s SoCal UX Camp was another success! Every year this event gets bigger and better. If you have never heard of SoCal UX Camp,…

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