Experience Design teams don’t just put a couple of nice new UI levels on top of applications. They design the application experience top to bottom for simplicity, mobility, and extensibility. Today, customers move across devices. Depending on the task that they need to do: a simple task that they can complete on their wearable or phone, a … Read more
Your customers have things they want to get done. They have goals and objectives. They have motivations and pain points. Your solution should help your customers meet their goals and achieve their objectives. Your solution should match their motives and be the suave to their paint points. Customers’ Goals and Objectives Customers’ goals and objectives … Read more
“There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. It’s a way of testing whether you’ve found a problem worth solving. A way to reduce risk and quickly test your biggest assumption. Instead of building an MVP identify your Riskiest Assumption and Test it.” – Rik Higham, … Read more
We held our first product camp in San Diego in October of 2018. It was a great event. I was impressed by the turnout and quality of discussions. A product camp is an “unconference” for product marketing, management, design, development or related topics. An unconference is a participant-driven meeting. Modern unconferences have been around since … Read more
In a small organization, one person may be responsible for the success of the product and the experience design. But even in some of the smallest companies, you see these as different roles. The person responsible for the product success is usually focused on defining the product – sometimes referred to as the Product Manager … Read more
You could be measuring a ride experience at Disneyland, the driving experience of a Tesla, a medical device in the operating room – or your website’s experience… You may think that you want to measure satisfaction or delight, learnability, effort or event time on task. These are all important factors, but the most important thing … Read more
User story maps are a holistic view of your product backlog. Focus on the target outcomes and identifying the best way to ‘slice’ your MVP. A user story map is “a better version of a product backlog. Building a user story map helps us focus on the big picture – the product as a whole … Read more
The best product development experiences I have had have been when the Product, Design and Development work together. One experience that comes to mind, is when the Product Manager, Development Manager and myself were working on a solution for a new market. We visited our main prospect, the largest organization in this market, with a … Read more
I was recently interviewed by Carlos Marquez, CEO at Connexa. He was looking for clarity around Agile development and the roles that Customer Experience and User Experience play. Here’s what I shared: According to the latest definition of Agile software development on Wikipedia: “Agile software development describes a set of values and principles for software … Read more
Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for a unique group of people who share common goals. They are fictional representatives—archetypes based on the users’ behaviors, attitudes, and goals.” The concepts of a persona have been around for … Read more
Steve Craig, Director of Products & Experience for Identity at Mitek, is a product leader known for creating and executing product vision and driving technology roadmaps in entrepreneurial environments as well as in Fortune 500 companies like HP and Intuit. He joins us today to talk about Experience Design as a Service (XDaaS). Thanks for joining … Read more
In The Experience Economy, Pine and Gilmore explain how we are in a new economic era in which mere goods and services are no longer enough and all businesses must orchestrate memorable events for their customers. Joe Pine, shares in this video how in this new economy we are in that products are now props … Read more