How B2B Winners Keep Growing

“The B2B landscape is undergoing significant transformation. Fueled by rapid integration of digital technologies, sellers continue to invest, innovate, and experiment with how they present their offerings. Their B2B customers are shifting toward consumer-like purchasing behavior. They’re also demanding a much more sophisticated buying experience and are willing to walk away if they don’t get … Read more

AI-Driven Product Development Lifecycle 

“Nearly 70 percent of top economic performers, versus just half of their peers, use their own software to differentiate themselves from their competitors. One-third of those top performers directly monetize software. Generative AI (gen AI) offers a tantalizing opportunity to increase this value opportunity by helping software talent create better code faster.” – The Gen AI … Read more

Adopting AI: Attitude, Approach, Ability, and Aspiration

The rapid advancement of artificial intelligence has brought immense potential to revolutionize our lives, from automating mundane tasks to offering unprecedented insights and predictions.  However, according to Dr. Cornelia Walther, How We Can Harness AI to Fulfill Our Potential (Knowledge at Warton), as we increase AI into our daily routines there is a growing risk of … Read more

AI-Driven Hyper Personalized Journey Orchestration

To personalize a consumer experience, you must tailor interactions based on customer data such as demographics, purchase history and preferences. As customer expectations have evolved, so has the need for more sophisticated approaches. Enter hyper personalization. While personalization might involve sending a targeted email based on past purchases, “hyper personalization” predicts future behavior and proactively … Read more

Sustainability Experience Design

In today’s rapidly evolving world, where environmental concerns are becoming increasingly urgent, the role of design is more critical than ever. Combining the discipline of human-centered design focus on aesthetics, usability, and functionality with the principles of sustainability to create meaningful and engaging eco-experiences. Understanding Sustainable Experience Design Sustainable Experience Design is about more than … Read more

Green Technology

“Solar and Battery Storage to Make Up 81% of New U.S. Electric-Generating Capacity in 2024.” -U.S. Energy Information Administration.  Green technology is an umbrella term that describes the use of technology and science to create products and services that are environmentally friendly. Green tech is related to cleantech, which specifically refers to products or services … Read more

Environmental Technology

Environmental technology is the application of science to address environmental challenges through conservation and the mitigation of human impact to the environment. It broadly includes all technologies that help the environment and improving environmental health. It includes technologies for pollution control, waste management, and remediation of environmental damage, such as air and water purification systems or … Read more

Sustainable Technology 

Meet the needs of the present without compromising the ability of future generations to meet their own needs. Reducing environmental impacts, conserving resources, and promoting long-term ecological balance while supporting economic growth and social well-being. Technology that not only reduce environmental impact but also consider long-term ecological balance, economic viability, and social responsibility. Sustainable technology … Read more

Green, Environmental, and Sustainable Technology: What’s the Difference?

The terms “green technology”, “environmental technology”, and “sustainable technology” are often used interchangeably, but they have key differences with distinct focuses. Green Technology refers to technology that is specifically designed to reduce or reverse the effects of human activity on the environment. It emphasizes minimizing waste, reducing emissions, conserving energy, and using renewable resources. Examples include: Environmental Technology is a broad term … Read more

Eco-Innovation for Business: Adoption and Diffusion

Eco-innovation is a business approach which promotes sustainability throughout the entire life cycle of a product, while also boosting a company’s performance and competitiveness.  It can help businesses access new and expanding markets, increase productivity, attract new investment, increase profitability across the value chain, and help stay ahead of regulations and standards. Eco-innovation is the development of … Read more

Ecolabeling Governance and Standards 

Ecolabels and green stickers are labeling systems for food and consumer products. The use of ecolabels is voluntary, whereas green stickers are mandated by law; for example, in North America major appliances and automobiles use Energy Star.  They are a form of sustainability measurement directed at consumers, intended to make it easy to take environmental concerns into account when … Read more

Sustainable Development Goals

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.  They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while … Read more