Set the stage – describe the role (and the persona if it relevant to the design) and the scenario with a focus on the goal. DON’T explain the design or the rationale – let the design speak for itself – if folks have questions then that is a sign that there is an opportunity … Read more
If you are designing experiences for services then you will need service designers. If it is a space or counter experience then it may include training, architecture, interior design, display design, wayfinding and more. If you are designing experience for a product and that product is a device then you may include industrial designers and … Read more
According to Forrester, 86% of companies say customer experience is a top strategic priority; 76% seek to differentiate based on customer experience; 46% have a company-wide program for improving customer experience currently in place and another 30% are actively considering it. What is the right customer experience strategy for your company? Again, according to Forrester, … Read more
Accessibility is a general term used to describe the degree to which a product, device, service, or environment is available to as many people as possible. Accessibility can be viewed as the “ability to access” and possible benefit of some system or entity. Accessibility is often used to focus on people with disabilities or special … Read more
When iteratively designing and evaluating experiences, the order in which you do this is very important. It starts with content – you must have the content to design the information architecture. I remember learning this lesson when, at one company, Marketing was looking for our Art Director to start creating comps for our next generation … Read more
In pursuit of new business, a small consulting firm was frequently asked if they had a website. Based on the demand-side information and needs of the business, the three missions of the website were to: Establish company credibility Be an easy-to-use networking tool Provide those working at the company with an easy-to-access, anywhere sales presentation … Read more
Businesses frequently want an evaluation of their websites—mostly to know how they compare to the competition. Based on our experience, most businesses are disappointed with their website’s ability to convert visitors to loyal customers. In fact, many people say they aren’t really sure what their website does for them. To assess and enhance website effectiveness, … Read more
The level of user experience effort that is practical for a given release depends, to some extent, on the type of release—that is, whether it is a major release, a minor release, or an update. Table 1 provides a summary of guidelines for the UX effort that is recommended for each type of release. Table … Read more
You need to decide how much user research, design, and usability testing you can afford. This depends on your competitive market, business objectives, and release cycles. During the early phases of a product development lifecycle, activities include conducting market, customer, and competitive user research. User research may include surveys, focus groups, interviews, and contextual inquiries. … Read more
During User Experience (UX) design, develop diagrams of various users’ workflows, noting where they are similar or different. Next, based on your findings, group your customer and user types by similar roles, and create profiles or personas that synthesize users’ skills, patterns, and goals to better understand their needs. Companies in mature markets may not … Read more
Product designers have tools they use to define activities, tasks, actions, and operations such as activity diagrams, wireframes, and prototypes. Product Design develops prototypes to elicit customer feedback to validate the solutions activities, tasks, and actions meet their needs. Wireframes are a quick and easy way to prototype a design for feedback. Wireframes are a … Read more
The product manager must have a concise vision for the product they can clearly articulate to the product designers. Put the customers and users activities in context of the market problem the solution is solving. Markets are made up of segments. We must be able to define our market segmentations in terms of their needs … Read more