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Category: Design

The Creative Process

Posted in Design, Design Thinking, and Innovation

According to some of the latest theories on creativity (componential theory), creativity is composed of three components: task motivation, domain-relevant skills, and creativity-relevant processes. Motivation…

Disneyland Go Away Green

Posted in Architecture, Brand Experience, Color, Customer Experience, Design, and Experience Design

Disney created a color called Go Away Green. A very bland green shade you see a lot of in the park but don’t really think anything…

Aesthetic Experience and Neuroaesthetics

Posted in Culture, Design, and Experience Design

Aesthetics is a set of principles concerned with the nature and appreciation of beauty, especially in art. Aesthetic experiences, such as looking at paintings, listening…

MVP is Not Simply a Release

Posted in Agile, Design, Innovation, and Lean

A common misconception is that a Minimum Viable Product (MVP) consists of the minimum set of features deemed necessary for a working software product, with…

More Form Design Guidelines

Posted in Design, Experience Design, and Technology

We cannot get away from digital forms. They are everywhere – at work, home, banks, grocery stores, coffee shops, food trucks, kiosks, mobile apps, everywhere.…

Increase Quality and Time to Market with Rapid Prototyping

Posted in Agile, Business Strategy, Customer Experience, Design, Design Thinking, Experience Design, Innovation, and Technology

Markets are changing faster than ever. Driven by expediential changes in technology, customers want more personalized experiences and they want it now. How do you…

An Experience is More Than What it Looks Like

Posted in Brand Experience, Customer Experience, Design, and Experience Design

Visual appearance is important. Studies have shown that if your product appears professional, customers are more likely to fault themselves for usability issues versus the…

Mental Models

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Emotional Design, Experience Design, and Innovation

Mental models are psychological representations of real, hypothetical, or imaginary situations. They were first postulated in the late 1800’s by the American philosopher Charles Sanders…

Empathy to Innovation

Posted in Customer Experience, Customer Insights, Design, Design Thinking, Experience Design, and Innovation

Empathy is the tool that we use to gain understanding. Understanding leads to insights. Insight is what informs experiments. Experimentation results in innovation. Empathy is…

Research, Testing and Design

Posted in Design, Design Thinking, and Experience Design

As previously discussed, Design Thinking means thinking like a designer. It is not so much a process but a mindset. There is a process that…

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