Gen AI Prompt Assistance Experience Design Guide

Generative Artificial Intelligence (Gen AI) refers to a class of artificial intelligence that leverages deep neural networks to generate content autonomously. AI prompts refer to the intelligent cues or suggestions provided by machine learning algorithms to guide users through a specific process or help them make informed decisions.  AI prompts can go beyond reactive suggestions … Read more

Multivariate Testing 

Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified.  The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations.  It’s more complex than A/B testing, which tests only one variable at a time. How it Works Types of Multivariate … Read more

Design for Excellence Best Practices

The Lean institute say 95% of process activities associated with manufacturing ultimately add no value to the customer and HCL Technologies say 70% of the engineering changes which delay production are due to brands trying to retrospectively correct issues with design to deal with assembly, cost & quality problems.  Design for excellence (DfX) is a … Read more

Design for Excellence

Design for excellence (DfX) is a systematic and proactive approach to design that uses the knowledge and experience of experts in other parts of the product development process (test, manufacturing, operations, support, etc.) to ensure the final product can be realized at reasonably low life cycle cost while still meeting reliability, quality, durability, and customer expectation targets. DfX … Read more

Integrating CX and UX strategies to Drive Customer Loyalty and Long-term Revenue

Customer Experience Revolution

According to a report by Fortune Business Insights, the global loyalty management market may expand significantly, increasing from $6.47 billion in 2023 to $28.65 billion by 2030. This represents a compound annual growth rate (CAGR) of 23.7% over the forecast period, which signifies that companies must ensure a better customer experience for their clients.  “Customer … Read more

AI and Hyperautomation in the Intelligent Enterprise

Hyperautomation is the expansion of automation by integrating advanced technologies like artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), and other advanced tools to automate as many business processes as possible. Unlike traditional automation, which focuses on automating repetitive tasks, hyperautomation involves creating systems that can adapt, learn, and improve as they operate. Key … Read more

Robotic Process Automation in Finance

Robotic Process Automation (RPA) is a technology that uses software robots or “bots” to automate repetitive, rule-based tasks in financial institutions. When combined with AI, it becomes more intelligent, allowing organizations to handle complex processes that require decision-making, learning, and adapting. RPA significantly improves operational efficiency, reduces manual errors, and allows employees to focus on … Read more

Six Tips for Startups Developing a Strategy

A typical startup team needs to be quick and adaptable to gain an audience and a market share BUT they can’t make this approach work without a clear strategic vision and a well-defined strategic plan. Otherwise, efforts can quickly turn into chaos, which can be extremely costly. Here are six steps to take to build a strong strategy: … Read more

Artificial Intelligence Digital Product Passport 

An Artificial Intelligence (AI) Digital Product Passport (DPP) is a digital system designed to track and store essential information about a product throughout its lifecycle, often with the aid of AI technologies.  A DPP offers transparency, traceability, and efficiency for manufacturers, consumers, and regulators by capturing product data such as materials used, environmental impacts, repair history, recycling … Read more

AI-Driven Hyper Personalized Journey Orchestration

To personalize a consumer experience, you must tailor interactions based on customer data such as demographics, purchase history and preferences. As customer expectations have evolved, so has the need for more sophisticated approaches. Enter hyper personalization. While personalization might involve sending a targeted email based on past purchases, “hyper personalization” predicts future behavior and proactively … Read more

Sustainability Experience Design

In today’s rapidly evolving world, where environmental concerns are becoming increasingly urgent, the role of design is more critical than ever. Combining the discipline of human-centered design focus on aesthetics, usability, and functionality with the principles of sustainability to create meaningful and engaging eco-experiences. Understanding Sustainable Experience Design Sustainable Experience Design is about more than … Read more

Ecolabeling Governance and Standards 

Ecolabels and green stickers are labeling systems for food and consumer products. The use of ecolabels is voluntary, whereas green stickers are mandated by law; for example, in North America major appliances and automobiles use Energy Star.  They are a form of sustainability measurement directed at consumers, intended to make it easy to take environmental concerns into account when … Read more