Jeanne Bliss shares with us in her post Five CX Competencies Transform Your Experience: CUSTOMERS AS ASSETS Your focus is to get leaders to make a defining performance metric – the growth or loss of your customer base. The purpose is to shift to a simple understanding – knowing what customers actually did to impact … Read more
Value-Driven Design is a process where the design choices are made to maximize system value rather than to meet performance requirements. Value-Driven Design grew from a collaboration of three Technical Committees of the American Institute for Aeronautics and Astronautics (AIAA): the Economics Technical Committee, the Systems Engineering Technical Committee, and the Multidisciplinary Optimization Technical Committee. … Read more
A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure out whether I have a business?” You might do that from testing signups on landing pages or putting up price points and collecting payment information to helps assess the true … Read more
UI is not UX Usability is not UX Design is not UX User experience encompasses all aspects of your end-user’s interaction with your company’s brand, products and services. To learn more about what User Experience is not and is, please join us at the UX Boot Camp for Product Managers in Tustin, California, … Read more
Let me start with “What do Product Managers need to know about Product Management.” In 1931 at Proctor & Gamble, Neil McElroy wrote a memo that proposed the idea of a “brand man” — an employee to manage a specific product rather than serving a traditional business role. Other organizations adopted brand management and the … Read more
In a recent New York Times article, What Google Learned From Its Quest to Build the Perfect Team: New research reveals surprising truths about why some work groups thrive and others falter, Charles Duhigg shares that five years ago, Google — one of the most public proselytizers of how studying workers can transform productivity — … Read more
Forrester Research, research has shown that 70% of projects fail due to lack of user experience and every dollar invested in UX brings 100 dollars in return. So how do you ensure that your organization doesn’t fail at user experience and are spending your dollars wisely? Are you familiar with Balanced Scorecard? Balanced Scorecard is … Read more
Skinit was ranked #25 by Forbes in 2011 as a Most Promising Company. They make personalized adhesive logos and other artwork for consumers to stick onto cell phones, laptops, digital cameras and other electronic gadgets with distribution partners that include Hewlett-Packard and Microsoft and works with sports teams and entertainment firms like Disney to … Read more
Apple and Amazon started as small companies – a few people in a garage. Steve Jobs, one of the co-founders of Apple and Jeff Bezos, the founder of Amazon, focused on delivering great experience from day one. They instilled this in their companies DNA and you can see it the results. Small companies can do … Read more
User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is an approach that puts the user at the center of the design process and incorporates user concerns and advocacy from the beginning. User experience includes everything that the user can experience – the visual appearance, interactive … Read more
I got a coupe of events coming up that I want to share: Emotional Connections Co-Merge Tuesday, November 10 5:30 – 6:30 pm. The talk will be Based on Jeof and my book, The Customer Experience Revolution, I will share how companies like Coke, Mini Cooper, Intuit and more develop deep emotional connection that create … Read more
In order to be a top brand, companies need to build a Design Thinking culture that supports world-class innovation. Many organizations are focused on operational efficiency that does not have room for the design-thinking’s explorative and iterative process where mistakes must be made for innovation to occur. According to a recent article in HBR, How … Read more