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Category: Business Strategy

The Essential Guide To SWOT Analysis: An Interview with Jackson Hille

Posted in Business Strategy

Jackson Hille is a Content Associate for FormSwift, a SaaS startup that focuses on providing customizable personal and legal templates to small businesses and nonprofits.…

The BCG Growth Share Matrix with Design Thinking for Today’s Economy

Posted in Business Strategy, and Design Thinking

The BCG growth–share matrix is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help businesses decide…

Value, Satisfaction, and Where to Spend Your Money

Posted in Business Strategy, Customer Experience, and Customer Insights

Satisfaction/Value – this charts what customers’ ranked as most valued and most dissatisfied. Items that are most valued and most dissatisfied are where we should…

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