“Better is unsustainable, unique is unstoppable” – Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Lots of people talk about getting better at something – but better is not sustainable – and there is always someone who will figure out how to do something even better. As … Read more
How do you know you’re making the right bets with your ideas? Which bets do your ideas hinge on? These are our riskiest assumptions. They need to be tested before you spend your valuable time and money. With the ‘problem’ in mind, map out the customer journey to identify the riskiest assumption. Armed with a … Read more
“There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. It’s a way of testing whether you’ve found a problem worth solving. A way to reduce risk and quickly test your biggest assumption. Instead of building an MVP identify your Riskiest Assumption and Test it.” – Rik Higham, … Read more
How we make machine learning transparent to our customers is one of the great design challenges of our time—and a very necessary one. Machine learning refers to different kinds of algorithms that learn from inputs like human interaction or data and create evolving feedback over time from that input. It can use preexisting data to … Read more
Listening is one of the most powerful things we can do. It is also very challenging. It seems strange that it is difficult. But it is… because it demands us to be both self-aware and willing to be compassionate. Active listening is all bright-eyed, big smile and nodding approval kind of a listening. Deeper listening is … Read more
Great companies attract and retain great people. Great people create great products and services. Great products and services attract and retain great customers. Great customers advocate for the company’s brand that attract great new prospects.
Objectives and Key Results (OKR) is a framework that helps organizations prioritize, align, focus and measure the outcome of the work they do and communicate strategy to employees in an actionable, measurable way. It helps organizations to move from an output to an outcome-based approach to work. An OKR consists of an Objective, Key Results, … Read more
Companies like Apple, Netflix, Google, and Dell are 40% more productive than the average company and have profit margins that are 30%-50% higher than industry averages, according to research from Bain & Company. They start with about the same mix of star players (15 – 16%), but they are able to produce dramatically more output. … Read more
Markets are changing faster than ever. Driven by expediential changes in technology, customers want more personalized experiences and they want it now. How do you keep up with the ever-changing market landscape and deliver high-quality products and services? No matter how deep our up-front understanding is of our market, we really cannot predict our customers’ … Read more
In Agile Development, a “sprint” is one iteration of a continuous development cycle. Within a sprint, planned amount of work has to be completed by the team and made ready for review. During the sprint: No changes are made that would endanger the sprint goal Quality goals do not decrease Sprints are limited to a … Read more
We held our first product camp in San Diego in October of 2018. It was a great event. I was impressed by the turnout and quality of discussions. A product camp is an “unconference” for product marketing, management, design, development or related topics. An unconference is a participant-driven meeting. Modern unconferences have been around since … Read more
Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV measures a brand under the two broad categories: Brand Vitality and Brand Stature. Brand Vitality refers to the growth potential of the brand. Brand Vitality is sub-divided into Differentiation and … Read more