The right investors can help your startup scale. And for those still in the ideation stages, an investor can mean the difference between your idea leaving the ground or never leaving your head. There are various types of investors to consider, each with their own unique benefits and drawbacks. Understanding the different types of investors … Read more
I was in a meeting and got a text from my daughter that she needed help with writing a challenging correspondence. I texted her back that I would call her when it was done. When I called her back, she used a Gen AI tool to write the correspondence and was impressed with how easy … Read more
The Sales Customer Relationship (SCR) is the heart of a successful sales process. It focuses on building and nurturing relationships with customers to drive sales and foster long-term loyalty. It’s more than just closing deals; it’s about understanding customer needs, providing value, and creating a positive experience throughout the entire customer lifecycle. Here’s a breakdown … Read more
Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations. It’s more complex than A/B testing, which tests only one variable at a time. How it Works Types of Multivariate … Read more
The Lean institute say 95% of process activities associated with manufacturing ultimately add no value to the customer and HCL Technologies say 70% of the engineering changes which delay production are due to brands trying to retrospectively correct issues with design to deal with assembly, cost & quality problems. Design for excellence (DfX) is a … Read more
Design for excellence (DfX) is a systematic and proactive approach to design that uses the knowledge and experience of experts in other parts of the product development process (test, manufacturing, operations, support, etc.) to ensure the final product can be realized at reasonably low life cycle cost while still meeting reliability, quality, durability, and customer expectation targets. DfX … Read more
According to a report by Fortune Business Insights, the global loyalty management market may expand significantly, increasing from $6.47 billion in 2023 to $28.65 billion by 2030. This represents a compound annual growth rate (CAGR) of 23.7% over the forecast period, which signifies that companies must ensure a better customer experience for their clients. “Customer … Read more
According to Ivanka Visnjic and Ronnie Leten, authors of How to collaborate well and scale up fast (Havard Business Review. September–October 2024), “Large firms aren’t designed for moon shots. Their owners don’t like the risks and won’t kill the goose that lays the golden egg. As a result, all too often they end up defaulting to incremental … Read more
Artificial Intelligence (AI) can enhance a wide range of activities and processes by improving efficiency, accuracy, and decision-making. Here’s a breakdown of how AI can contribute across various domains: Sustainability – Energy: AI can optimize energy consumption in homes, businesses, and cities by analyzing usage patterns and automating energy-efficient adjustments. – Agriculture: AI can monitor crop health, forecast weather … Read more
Artificial Intelligence (AI) plays a significant role in driving and optimizing the circular economy by enhancing sustainability and resource efficiency. The circular economy is a model focused on minimizing waste and making the most of resources by promoting reuse, recycling, and regeneration of products and materials.Here are several key areas where AI contributes to the circular economy: … Read more
An AI innovation strategy is a comprehensive approach to adopt, develop, and implement artificial intelligence (AI) technologies that drives growth, enhances competitiveness, and creates societal value. A good innovation strategy defines goals, key focus areas, risks, and how to foster the right ecosystem for success: Vision and Objectives Vision: Define the overarching purpose for adopting AI. … Read more
A typical startup team needs to be quick and adaptable to gain an audience and a market share BUT they can’t make this approach work without a clear strategic vision and a well-defined strategic plan. Otherwise, efforts can quickly turn into chaos, which can be extremely costly. Here are six steps to take to build a strong strategy: … Read more