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Category: Business Strategy

Great Companies

Posted in Brand, Brand Experience, Business Strategy, Customer Experience, and Leadership

Great companies attract and retain great people. Great people create great products and services. Great products and services attract and retain great customers. Great customers…

OKR – Objectives and Key Results

Posted in Business Strategy, and Leadership

Objectives and Key Results (OKR) is a framework that helps organizations prioritize, align, focus and measure the outcome of the work they do and communicate…

Study Shows Why Certain Companies are More Productive and Profitable

Posted in Business Strategy, and Leadership

Companies like Apple, Netflix, Google, and Dell are 40% more productive than the average company and have profit margins that are 30%-50% higher than industry…

Increase Quality and Time to Market with Rapid Prototyping

Posted in Agile, Business Strategy, Customer Experience, Design, Design Thinking, Experience Design, Innovation, and Technology

Markets are changing faster than ever. Driven by expediential changes in technology, customers want more personalized experiences and they want it now. How do you…

Agile Develop Success, Sprints, Planning and User Experience

Posted in Agile, Books, Business Strategy, and Experience Design

In Agile Development, a “sprint” is one iteration of a continuous development cycle. Within a sprint, planned amount of work has to be completed by…

The ProductCamp San Diego Experience, Small Tasks and Backup Plans

Posted in Business Strategy, Customer Experience, Experience Design, and Product

We held our first product camp in San Diego a couple weeks ago. It was a great event. I was impressed by the turnout and…

Brand Asset Valuator

Posted in Brand, Brand Experience, Business Strategy, and Customer Experience

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV…

Customer Journey Map Metrics

Posted in Brand, Brand Experience, Business Strategy, Customer Experience, and Customer Insights

Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story…

Doing Good is Great for Your Brand

Posted in Brand, Brand Experience, and Business Strategy

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it…

Authenticity, Your Brand Promise and Experience

Posted in Brand Experience, Business Strategy, Customer Experience, and Experience Design

I was having coffee with my good friend, Mark Tomaszewicz, Chief Experience Officer at Bulldog Drummond. Mark was sharing with me this idea that at the…

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