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Category: Brand

User Experience encompasses all aspects of Your Customers interaction with Your Brand

Posted in Analytics, Brand, Business Strategy, Customer Experience, Experience Design, Product, and Service Design

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is an approach that puts the user…

Behavioral Data Insights Drive Personalized, Contextually Relevant Experiences

Posted in Analytics, Brand, Customer Experience, Customer Insights, Experience Design, and Voice of the Custostomer

Customer experiences must be contextually relevant, personalized, and synchronized across the channels that they frequent. Organizations need to go beyond demographic, psychographic and geolocation segmentation…