Skip to content

Category: Brand Experience

Better is Unsustainable, Unique is Unstoppable

Posted in Brand Experience, Business Strategy, Culture, and Customer Experience

“Better is unsustainable, unique is unstoppable” – Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Lots of…

Life, Experiences, Moments and Memories

Posted in Brand Experience, Customer Experience, and Experience Design

Life is made up of experiences. Experiences are made up of moments and what we remember from those moments are memories. Our lives are a…

Disneyland Go Away Green

Posted in Architecture, Brand Experience, Color, Customer Experience, Design, and Experience Design

Disney created a color called Go Away Green. A very bland green shade you see a lot of in the park but don’t really think anything…

Great Companies

Posted in Brand, Brand Experience, Business Strategy, Customer Experience, and Leadership

Great companies attract and retain great people. Great people create great products and services. Great products and services attract and retain great customers. Great customers…

Brand Asset Valuator

Posted in Brand, Brand Experience, Business Strategy, and Customer Experience

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV…

Customer Journey Map Metrics

Posted in Brand, Brand Experience, Business Strategy, Customer Experience, and Customer Insights

Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story…

An Experience is More Than What it Looks Like

Posted in Brand Experience, Customer Experience, Design, and Experience Design

Visual appearance is important. Studies have shown that if your product appears professional, customers are more likely to fault themselves for usability issues versus the…

Doing Good is Great for Your Brand

Posted in Brand, Brand Experience, and Business Strategy

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it…

Authenticity, Your Brand Promise and Experience

Posted in Brand Experience, Business Strategy, Customer Experience, and Experience Design

I was having coffee with my good friend, Mark Tomaszewicz, Chief Experience Officer at Bulldog Drummond. Mark was sharing with me this idea that at the…

%d bloggers like this: