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Category: Analytics

Measure What Matters in Experience Design

Posted in Analytics, Experience Design, and UX and Analytics

“Do not solve the problem that’s asked of you. It’s almost always the wrong problem.” – Don Norman Designers have often been told to focus…

UX Design Creating Transparency and Trust for Machine Learning

Posted in AI, Analytics, Business Strategy, Data Science, Design Thinking, Innovation, Uncategorized, and UX and Analytics

How we make machine learning transparent to our customers is one of the great design challenges of our time—and a very necessary one. Machine learning…

Customer Engagement and Machine Learning

Posted in Analytics, Customer Experience, Customer Insights, and Data Science

Today’s consumers are overwhelmed by a constant deluge of advertisements and promotions. They are tired of the noise and fatigued by all the product options.…

Experience Design, Machine Learning and the Platinum Rule

Posted in Analytics, Experience Design, UX and Analytics, and Voice of the Custostomer

The Golden Rule or law of reciprocity is the principle of treating others as one would wish to be treated. It is a maxim of altruism seen in many religions and cultures. Simply…

The Right Color Palette for Data Visualization

Posted in Analytics, Color, Data Visualization, and Design

While visually appealing (harmonious) color palettes are easy to come by these days, finding the right color palette for data visualizations is challenging. Things are…

Design and Data Science: Creating Meaningful Experiences in the Machine Learning Era

Posted in Analytics, Design, Design Thinking, Experience Design, Technology, and UX and Analytics

With the advance of machine learning and “artificial intelligence” (AI), it has become the responsibility of both designers and data scientists to understand how to…

The Partnership Between Designers and Data Scientists

Posted in Analytics, Experience Design, Technology, and UX and Analytics

From Experience Design in the Machine Learning Era, Fabien Girardin shares that with a behavioral data-driven experiences, we exploit thick data, the qualitative information that provides insights…

The New Relation Between Humans and Machines

Posted in Analytics, Customer Experience, Experience Design, Innovation, Technology, and UX and Analytics

“The experiences powered by machine learning are not linear or based on static business and design rules. They evolve according to human behaviors with constantly…

Experience Design Principles for Machine Learning Solutions

Posted in Analytics, Design, Experience Design, Innovation, and Technology

“Nowadays, the design of many digital services does not only rely on data manipulation and information design but also on systems that learn from their…

Data Visualizations: Storytelling and Persuasion

Posted in Analytics, and UX and Analytics

In Data Visualization: Your Secret Weapon in Storytelling and Persuasion, Adam Singer, Analytics Advocate at Google shares: “In a world increasingly saturated with data and…

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