Over the years, I have written blogs on user experience, customer experience, innovation, design thinking, agile development, data science, predictive analytics, AI, personalization, brand, business strategy, product management, emotional connection, design, art, culture, leadership life… and other topics. – Enjoy.
“Better is unsustainable, unique is unstoppable” – Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Lots of people talk about getting better at something – but better is not sustainable – and there is always someone who will figure out how to do something even better. As
Life is made up of experiences. Experiences are made up of moments and what we remember from those moments are memories. Our lives are a series of events. Some of these events are big – birth, graduation, marriage… Some are smaller but just as meaningful – a sunset, a relaxing morning, a dinner with a
How do you know you’re making the right bets with your ideas? Which bets do your ideas hinge on? These are our riskiest assumptions. They need to be tested before you spend your valuable time and money. With the ‘problem’ in mind, map out the customer journey to identify the riskiest assumption. Armed with a
“There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. It’s a way of testing whether you’ve found a problem worth solving. A way to reduce risk and quickly test your biggest assumption. Instead of building an MVP identify your Riskiest Assumption and Test it.” – Rik Higham,
Disney created a color called Go Away Green. A very bland green shade you see a lot of in the park but don’t really think anything about. It was created with the idea that the common eye would glaze right over it. Truth is, unless you’re looking for it, it is all too easy to just
Aesthetics is a set of principles concerned with the nature and appreciation of beauty, especially in art. Aesthetic experiences, such as looking at paintings, listening to music or reading poems, are linked to the perception of external objects, but not to any apparent functional use the objects might have. Aesthetic experience involves more than preference,
“Do not solve the problem that’s asked of you. It’s almost always the wrong problem.” – Don Norman Designers have often been told to focus on outcomes, not features, so that they solve the right problem instead of building the wrong thing. While this rule has been accepted and practiced within experience design, it is
How we make machine learning transparent to our customers is one of the great design challenges of our time—and a very necessary one. Machine learning refers to different kinds of algorithms that learn from inputs like human interaction or data and create evolving feedback over time from that input. It can use preexisting data to
Listening is one of the most powerful things we can do. It is also very challenging. It seems strange that it is difficult. But it is… because it demands us to be both self-aware and willing to be compassionate. Active listening is all bright-eyed, big smile and nodding approval kind of a listening. Deeper listening is
Legend has it that the late management guru, Peter Drucker, said: “Culture eats strategy for breakfast.” It doesn’t appear in any of his 39 books, but the phrase was attributed to him in 2006 by Mark Fields, who later became chief executive of Ford, and the phrase is gaining new currency as part of the
Great companies attract and retain great people. Great people create great products and services. Great products and services attract and retain great customers. Great customers advocate for the company’s brand that attract great new prospects.
Objectives and Key Results (OKR) is a framework that helps organizations prioritize, align, focus and measure the outcome of the work they do and communicate strategy to employees in an actionable, measurable way. It helps organizations to move from an output to an outcome-based approach to work. An OKR consists of an Objective, Key Results,