Sean Van Tyne I was recently asked what was the best way to review your designs. Regardless if it is stake holders, subject matter experts, buyers or end-users, the process is pretty much the same. This is high-level. I hope you find it helpful: 1. Start by describing the top of the design and move to the bottom … Read more
When doing customer reviews, you want to do a lot of listening and very little talking. The secret is to get them to talk – and that is where you use tricks like: Ask open-ended questions to get more information Summarize what they said to clarify your understanding Ask closed-ended questions to move along Try … Read more
Satisfaction/Value – this charts what customers’ ranked as most valued and most dissatisfied. Items that are most valued and most dissatisfied are where we should concentrate our time fixing. On the contrary, items that our customers don’t value but are satisfied with we should stop spending time on. Items that our customers don’t value and … Read more
Overview Skinit is the global leader in consumer electronic device personalization. In 2007 Skinit was preparing to enhance the previously successful Photo Uploader, a web-based application that allows consumers to upload their own photos and manipulate designs for their personal electronic devices. Darryl Kuhn, Skinit CTO, reached out to me to help with the redesign … Read more
In pursuit of new business, a small consulting firm was frequently asked if they had a website. Based on the demand-side information and needs of the business, the three missions of the website were to: Establish company credibility Be an easy-to-use networking tool Provide those working at the company with an easy-to-access, anywhere sales presentation … Read more
Validate that customers’ needs are met and tasks are easy to do. Putting your solution in context for your customers and users, is a key to validating that the solution meets their needs and is easy to use. You need to work with people who fit the profile of your target customers and conduct design … Read more
The user experience encompasses all aspects of a visitor’s interaction with the company’s services, products, and website. It is critical to the company’s success to provide excellent prospect and customer experiences. This objective puts the user at the center of the design process—incorporating user concerns and advocacy from the beginning—and dictates that the needs of … Read more
Develop a specific mission for your website—before investing the technical and creative talent, time, and money in the build. Here are some examples of actual website business missions: Reduce time-to-market and time-to-revenue Generate qualified leads Expand product and service reach while reducing our costs Target a previously unreachable customer Allow partners to more easily do … Read more
When you know the problem your site helps you solve, the content better addresses the needs of prospects and customers in the market. This “two-way connection” is based on developing a solid view of the website users— new prospects, clients, suppliers, etc., including: • Who they are • What they need • What they want … Read more
The way the website communicates what the company does for the prospect or customer is more important than what your company actually does. Do not put up content and then push it out. Find out what the prospects really value about your products or services and how they want it described. Call these your “Do … Read more
In recent years, many executives frustrated with their websites have been told that investing in search engine optimization (SEO) should be their next step in making the most of their website’s performance. While some business owners and leaders have noticed improvements, most are still not sure that this effort truly optimizes the website for their … Read more
Businesses frequently want an evaluation of their websites—mostly to know how they compare to the competition. Based on our experience, most businesses are disappointed with their website’s ability to convert visitors to loyal customers. In fact, many people say they aren’t really sure what their website does for them. To assess and enhance website effectiveness, … Read more