Sean Van Tyne 
AI tools are rapidly changing the experience design (XD) landscape, offering assistance at every stage of the process – optimizing workflows, providing insights, and automating repetitive tasks. Here’s a breakdown of how AI is being integrated into each step of the XD process: Research and Discovery Ideation and Conceptualization Design and Prototyping Testing, Validation, and … Read more
“It takes courage to put your idea out there, test it in the real world, and see if it resonates. When it does resonate, and you refine, adjust, and keep iterating based on valuable customer feedback, groundbreaking ideas become reality.” – Mamie Jones, author of Lead Extraordinary Change When people feel empowered to explore new … Read more
After a talk I did on AI and UX, I met Stu Green. We had a follow up conversation about the changing role of Product Designers in the ever-evolving world of AI. Stu wrote this wonderful article that sums it up. Stu shared: “It was honestly mind-blowing to see how fast they [AI tools] could scaffold entire applications. … Read more
AI-driven User Experience in an Agile development environment is an innovative approach that combines artificial intelligence (AI) technologies with human-centered design principles and iterative development methodologies. It enhances efficiency, improve decision-making, and personalize customer experiences by leveraging AI’s capabilities to automate tasks, analyze data, and generate insights, ultimately leading to faster iterations and better product development. Here’s how: AI in … Read more
“Strategic fit is the degree of alignment and amount of synergy in a company’s business system.” – The Power of Strategic Fit, Harvard Business Review, March–April 2025 When a firm’s strategic fit is optimal, it creates beneficial multiplier effects among all the components of the business: Strategic fit produces a system that is nearly impossible … Read more
Currently, the software product development lifecycle sees fragmented ownership and multiple pain points. AI-driven product development lifecycle will enable faster, more customer-centric, and higher-quality innovation. As part of its broad “overhaul” of the product development process, AI will bring five fundamental changes to the software PDLC, which will profoundly impact speed, quality, value, and overall … Read more
The seven virtues form a moral framework that has been emphasized in various philosophical traditions. Applying the virtues to your business can create a more ethical, sustainable, and successful corporate environment. Here’s how each virtue can be incorporated into your business practices: Prudence (Wisdom) Justice (Fairness) Temperance (Self-control) Courage (Fortitude) Faith Hope Charity (Love) By … Read more
“Artificial Intelligence shapes how we think, feel and behave. It drives the decisions that define our future. We have the responsibility to use this potential for humane technology. Building an AI based on our diverse values and needs requires thoughtful design.” – Lennart Ziburski, UX of AI Things have been developing rapidly since I posted my … Read more
In today’s competitive landscape, businesses must focus on meeting the needs of their customers to remain relevant and successful. This means shifting away from product-centric business models and adopting a more customer-centric approach. The focus on a customer-centric approach includes increased customer loyalty, improved customer satisfaction, greater customer lifetime value, and ultimately, higher revenue and … Read more
“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” -Tim Berners-Lee, W3C Director and inventor of the World Wide Web The Web is fundamentally designed to work for all people, whatever their hardware, software, language, location, or ability. When the Web meets this goal, it … Read more
Artificial intelligence (AI) is rapidly transforming the landscape of User Experience (UX) design, both as a tool for designers and as a component within the experience. AI as a Tool for UX Designers AI empowers UX Designers to work smarter, not harder, automating tedious tasks and providing valuable insights. Automating Repetitive Tasks Personalizing User Experiences Improving Usability Testing … Read more
“Product” can be a physical object, software, a service, or a combination of these. “Market” can refer to target audience segments, ideal customer profiles, personas, or a combination. The “fit” is the magic. “Product-market fit means being in a good market with a product that can satisfy that market.” -Marc Andreessen, co-author of Mosaic, co-founder … Read more