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Month: June 2019

The Creative Process

Posted in Design, Design Thinking, and Innovation

According to some of the latest theories on creativity (componential theory), creativity is composed of three components: task motivation, domain-relevant skills, and creativity-relevant processes. Motivation…

Better is Unsustainable, Unique is Unstoppable

Posted in Brand Experience, Business Strategy, Culture, and Customer Experience

“Better is unsustainable, unique is unstoppable” – Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Lots of…

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