Life is made up of experiences. Experiences are made up of moments and what we remember from those moments are memories.
Our lives are a series of events. Some of these events are big – birth, graduation, marriage… Some are smaller but just as meaningful – a sunset, a relaxing morning, a dinner with a close friend.
Experience Makers make memories. They architect an experience around taste, smell, sound, look and feel. They are artists, engineers, scientists… They understand human psychology, ergonomics and design along with lighting, sound engineering, manufacturing, development and whatever craft is needed to create an experience… a moment… a memory.
There are other special events in your life, too. Manufactured events. Architected events. Where your experiences are carefully, thoughtfully crafted for you. Where someone – or a team – have dedicated themselves to understand what is important to you – what is a meaningful experience to you. What “taste” do they want you to remember from the experience. What memory they want you to leave with?
The next time you are enjoying a meal at that restaurant with the amazing food, wonderful atmosphere and impeccable service… or that car interior… or that device… or that program; think about how that experience was architected for you. What moments were being created for you. What memories were you leaving with?
And what memories are leaving… for what moments… for what experiences you are creating?