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Month: May 2019

Test Your Riskiest Assumptions First

Posted in Agile, Business Strategy, Customer Experience, Customer Insights, Design Thinking, Experience Design, and Innovation

How do you know you’re making the right bets with your ideas? Which bets do your ideas hinge on? These are our riskiest assumptions. They…

It’s Really a Riskiest Assumption Test, Not a Minimal Viable Product

Posted in Agile, Business Strategy, Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, Product, and Technology

“There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. It’s a way of testing whether you’ve found…

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