Disney created a color called Go Away Green. A very bland green shade you see a lot of in the park but don’t really think anything about. It was created with the idea that the common eye would glaze right over it. Truth is, unless you’re looking for it, it is all too easy to just glance right past anything painted in this all-too-neutral color. No See-Um Green is actually in a lot of places. The fences, buildings, the wall around the park… And most famously, the door to the exclusive Club 33.
Sean’s passion is propagating great experiences and making life better.
International speaker, best-selling author and advisor, Sean is an industry leader that helps organizations on their design strategy, operations, and process to deliver innovative solutions with best-in-class experiences to increase customer loyalty and advocacy that creates sustainable long-term revenue.
Sean lectures at the Rady School of Management, UCSD; is an Advocate for the Design Forward Alliance, promoting the values of design and design thinking for better outcomes in business, education, and government; and is a member of the Advisory Board for Thinking Engines, an IoT company helping organizations monitor environmental abnormalities in properties to help provide real time assurance while mitigating risks.
Sean Van Tyne is the author of Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software, co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, and a contributing author for The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide).
Sean is currently working on another book, speaking at events and providing strategic leadership advisement to organizations that values people and long-term growth.
