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Month: April 2019

Aesthetic Experience and Neuroaesthetics

Posted in Culture, Design, and Experience Design

Aesthetics is a set of principles concerned with the nature and appreciation of beauty, especially in art. Aesthetic experiences, such as looking at paintings, listening…

Measure What Matters in Experience Design

Posted in Analytics, Experience Design, and UX and Analytics

“Do not solve the problem that’s asked of you. It’s almost always the wrong problem.” – Don Norman Designers have often been told to focus…

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