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Month: July 2018

Doing Good is Great for Your Brand

Posted in Brand, Brand Experience, and Business Strategy

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it…

Authenticity, Your Brand Promise and Experience

Posted in Brand Experience, Business Strategy, Customer Experience, and Experience Design

I was having coffee with my good friend, Mark Tomaszewicz, Chief Experience Officer at Bulldog Drummond. Mark was sharing with me this idea that at the…

Experience Design, Lean and Agile

Posted in Agile, Experience Design, Lean, and Technology

In today’s experience economy, successful companies don’t stand out because of their efficient production or their better engineering. It is their dedication to understanding their customers…

Innovation is a Dance Between Discovery and Problem Solving

Posted in Innovation

You may start with a problem or a discovery. You may discover a problem or, in solving a problem, make a discovery. It is rarely,…

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