Google Design Sprint takes the Design Thinking process and compresses the five stages into five days. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, and behavior science.
The idea is that working together in a design sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a MVP to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.