March 2016 – Vant Tyne Group

If a Picture is Worth 1000 Words then a Prototype is Worth a 1000 Meetings

March 13, 2016 by Sean Van Tyne

Good designs convey information that the target audience can quickly understand. But how do you know if your designs are working? How do you know that your target audience can quickly understand your solution? There is only one way I know of – ask them! Show them – walk them through the design and see … Read more

What do Product Managers need to know about User Experience?

March 6, 2016 by Sean Van Tyne

Let me start with “What do Product Managers need to know about Product Management.” In 1931 at Proctor & Gamble, Neil McElroy wrote a memo that proposed the idea of a “brand man” — an employee to manage a specific product rather than serving a traditional business role. Other organizations adopted brand management and the … Read more