We can only design great solutions for people when we have a deep and detailed knowledge of their needs. Each new generation of solutions improves based on market and customer feedback. But how do you do this? What is the process?
There is a hierarchical structure of activities, tasks, actions, and operation to better understand customers’ interactions with your solutions:
- Understanding the tasks of the activities helps understand the customers’ intentions
- Focus on activities your customers perform rather than their requests
- Systems that support the activities support the people who perform them
- Understand the activity and the solution is understandable
At the UX Boot Camp for Entrepreneurs Saturday, January 23 in San Diego, Sean will thread the needle from people to technology and explain every step from definition to design to development.