The other day I was helping a good friend and colleague with a “persona walkthrough.” A persona walkthrough is when you “walkthrough” your experience assuming the role of the persona. In this case, we were walking through an online experience. We started with a persona named Sally. Sally is a “Soccer Mom” – she is … Read more
Here is what you can expect at the UX Boot Camp for Entrepreneurs this Saturday, January 23 at PIRCH headquarter (9620 Towne Centre Drive, Suite 100 San Diego, Ca 92121): 08:00 AM – 09:00 AM: registration, continental breakfast, a little networking… 09:00 AM – 12:00 PM: presentations, hands-on activities, and a little fun 12:00 PM … Read more
We can only design great solutions for people when we have a deep and detailed knowledge of their needs. Each new generation of solutions improves based on market and customer feedback. But how do you do this? What is the process? There is a hierarchical structure of activities, tasks, actions, and operation to better understand customers’ interactions … Read more