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Do You Have the Right User Experience Strategy and are You Spending Your UX Dollars Wisely?

Posted in Business Strategy, Customer Experience, Event, Experience Design, and Voice of the Custostomer

Forrester Research, research has shown that 70% of projects fail due to lack of user experience and every dollar invested in UX brings 100 dollars in return. So how do you ensure that your organization doesn’t fail at user experience and are spending your dollars wisely?

Are you familiar with Balanced Scorecard? Balanced Scorecard is a system that aligns specific business activities to an organization’s vision and strategy. Using a scorecard helps organizations balance their strategic objectives across four perspectives: Financial, Customer, Process, and People.

You may already be using a Balance Scorecard to manage your business objectives. A User Experience Balance Scorecard maps your user experience strategy to your business and aligns UX process and skills to customer satisfaction and financial growth.



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