In The Business Book, they state that “Creativity involves the generating of ideas, alternatives, or possibilities, and the consideration of situations or problems in novel ways.” They define creativity as “Builds a structure or pattern from diverse elements. Put parts together to form a whole, with emphasis on creating a new meaning or structure.”
“Creating” is the highest order of thinking in Bloom’s Taxonomy which defines the development of our intellectual skills. Basically, “lower level thinking” involves remembering, understanding and applying knowledge while higher level thinking involves analyzing, evaluating and creating. Examples of Creative Thinking in this model include integrating several sources to solve a problem or revising a process to improve the outcome.
Invention is the product of this creative process.